Organize a Campaign

Ideally, we’d like your school to conduct RLAF during NTDSW, October 17 – 23, 2010, although we know some schools won't be able to participate at that time.

Feel free to conduct RLAF any time during the year. Perhaps you will want to use our materials to support other teen driver initiatives in your school. The choice is yours.


Requirements and Recommendations for Participating in RLAF
Once you’ve decided to participate in the RLAF initiative you will maximize your impact by implementing a minimum number of required campaign components:  Those components are:

Required Activities:

  • Friends Driving Friends Poll: Schools should only use questions/answers available on the website
  • Friends Driving Friends Poll follow-up activity: Students’ responses to polling questions should be reported to the student body through announcements or posting of results (for example, a student handmade banner in the cafeteria)
  • At least one other activity. Schools can select from:

Required Materials:

Required Student Involvement:
As a peer-led campaign, RLAF should be organized and implemented by a group of student organizers (with supervision of an adult sponsor, teacher, coach, etc.). These student organizers should have the opportunity to make decisions and implement various elements of the initiative including:

Materials

  • Selection and display of posters and flyers
  • Selection and distribution of other materials
  • Design and creation of t-shirts to display RLAF messages
Activities
  • Conducting the Friends Driving Friends Poll
  • Deciding and participating in how poll results are announced/posted
  • Making morning announcements about RLAF in general and about poll results
  • Selecting or creating additional activities
Planning
  • Strategizing how to get money/resources for campaign implementation
  • Putting that strategy into action

Recommended Components
In addition to the outlined requirements, we recommend that schools add other RLAF components to enhance their campaigns. Additional components include:

  • Conducting other RLAF activities
  • Sharing polling results in more than one way (for example, using both announcements and posters)
  • Using additional posters/flyers/banners
  • Distributing additional RLAF materials

Levels of Commitment


Individual: Several individuals or groups may be involved in the RLAF initiative, each providing varying levels of effort and support for optimal implementation by the student organizing team.

Stakeholder: Stakeholders will receive direction and support from CHOP tol recruit schools to participate. They will also provide support and oversight to participating schools for preparation, implementation, and evaluation. Stakeholders will be responsible for regularly communicating with CHOP via the RLAF network and other means.

Teacher/coach as school sponsor: School sponsors are responsible for obtaining necessary permissions to carry out RLAF, gaining administration support, and recruiting and facilitating the student organizer group.

Principal: When necessary, principals will be asked to approve conducting RLAF in the school. They can also help to gain support from administrators and teachers.

Student as organizer: Students who are recruited to the organizer group should be part of planning, gaining student participation in activities and events, and promoting and conducting RLAF activities.


You can start by SELECTING ACTIVITIES FOR YOUR LOCAL HIGH SCHOOL